Spin the Agencies of Record


  • Cohn & Wolfe China signed a three-year contract to represent Tourism Fiji; C&W is the first China-area firm appointed by the group. The purpose of the contract: to convince more of China’s growing leisure class to choose Fiji as its next tourism destination. Sadly, while the islands boast more than their share of natural beauty and local attractions, only Tom Hanks can hear the volleyballs.

  • FleishmanHillard is PR AOR for Caron Treatment Centers, a nonprofit group operating drug/alcohol addiction treatment facilities around the country. The work will be based in New York but include contributions from the FH teams in Dallas and Miami.
  • Fahlgren Mortine of Columbus, Ohio will be the first PR AOR for the Wyoming Office of Tourism. While Wyoming is known as The Equality State, it does not yet allow for same-sex marriage…but it does include Grand Teton National Park, Devils Tower National Monument, and Yellowstone National Park, all of which are roughly equivalent in their captivating Great Plains beauty.
  • Preferred Public Relations of Las Vegas will rep four area restaurants run by Batali & Bastianich Hospitality Group. B&B Ristorante, Otto Las Vegas, Carnevino and B&B Burger & Beer offer Vegas locals and visitors a wide variety of dining options from steaks to shakes. They’re all part of the B&BH group founded by Mario Batali, Joe Bastianich and Lidia Bastianich, but only one of them allows Crocs.
  • Ruder Finn will represent LED lighting maker Bridgelux, a company whose products may be found in luxury retail environments, streetlights, and commercial and industrial lighting…which all provide more practical uses than “lighting Jeff Goldblum’s toupee” (We know he wears one onscreen because we served him once during our retail days. It’s a long, balding story.)
  • Diffusion PR has been chosen to handle AOR duties for Skulpt, maker of a fitness device that empowers users to “rates the quality of individual muscles and measures the fat percentages of those muscles” rather than, say, “fashionably tweet from [the] wrist while clubbing” (yes, that is a real sentence).
  • New York-based Formula PR will be the first agency of record for granola-maker 18 Rabbits. PR Week tells us that the firm will organize immersive experiences for customers and influential green bloggers while facilitating thought leadership in the health food space. Someone pour a kale smoothie and get ready to pitch goop…

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Publish date: October 16, 2014 https://stage.adweek.com/digital/spin-the-agencies-of-record-377/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT