MWW will be PR AOR for Lapolla Industries, Inc., a manufacturer of “polyurethane foam insulation, reflective roof coatings and equipment” designed to reduce energy consumption. MWW will primarily handle media relations to spread awareness of the brand’s eco-friendly building materials. Lapolla already has some big-name backers: the company was one of those selected to participate in President Obama’s Climate Action Plan and recently signed Ty Pennington of Extreme Makeover as a spokesperson. (No word from Vanilla Ice.)
J Public Relations added Biggest Loser Resorts AOR, The Orlando Hotel, The Nantucket Hotel and Resort, and Winnetu Oceanside Resort on the Island of Martha’s Vineyard to its client roster.
Fastlane Communications will be AOR for My-Villages, a company that literally uses tech to connect boat owners via a social community called The Boat Village. We have never heard of such a niche-y network. Have you?