Brand USA stuck with Ogilvy as its AOR after a review. Brand USA is a group created by the Travel Promotion Act to help raise awareness of the US as a global tourist destination…with or without the help of Taylor Swift.
The Brooks Group of New York will represent Nicole Curtis, host of the HGTV/DIY show Rehab Addict (which is definitely near the top of our informal list of TV shows with misleading names).
PSCU, or the nation’s largest credit union service organization, signed Raleigh’s French/West/Vaughan as its PR AOR. The firm will handle media relations and corporate comms for the org, which aims to empower its member-owned unions to “lead and prosper by securing a long-range future for their businesses.” Now excuse us while we check our account balances and Google “how do I join a credit union?”
Florida’s InGear PR will handle media relations and content marketing for Pexip, a Norwegian videoconferencing company. Interestingly, the company’s head of marketing claims that an editor recommended the firm to him. So buy the next round for your media contacts.
The Brandon Agency, hailing from Myrtle Beach, South Carolina (Go Hurricanes!), will be PR AOR for Escapa Living, a women’s apparel/resort wear brand. Your editor will try not to hold the fact that Myrtle Beach always defeated his hometown of North Myrtle Beach in the Little League all-star game against them.