Spin the Agencies of Record

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  • Havas PR will leverage its global network for The Economist, that classic magazine of finance, politics, and world affairs. The firm’s primary role involves promoting The Economist Espresso, its first daily mobile app, which launched in November. Ravi Sunnak, EVP, Corporate, Havas PR, writes that “We are continuing the raise the visibility of The Economist and establish their thought leadership status…[via] an influencer outreach campaign.” Said campaign has already earned many editorial mentions and inspired us to look up the real name of the man we know only as “Lexington.”

  • PR Week reports that The University of Michigan signed Edelman in September after receiving backlash related to a single incident: its coach’s decision to play a quarterback suffering from a concussion. The team fired the coach after he made that move and ended the season with a 5-7 record; it no longer works with Edelman at this date.
  • M&C Saatchi Sport & Entertainment will run PR for Coca-Cola to promote its presence in the Uefa Euro 2016 football tournament. Saatchi will be one of five agencies bemoaning the tournament’s lack of commercial breaks.
  • The National Parkinson Foundation retained MWW of New Jersey to run a national awareness campaign. To date, the campaign (which will be run out of the firm’s Chicago office) includes a PSA featuring US Senator Cory Booker but does not involve Michael J. Fox or Larry David.
  • Manhattan-based PR and brand consulting agency The Door launched its new hospitality division with the signing of four clients: Commune Hotels + Resorts (parent company of Thompson, Joie de Vivre, etc.); Graduate Hotels, a new brand targeting the college market; NYLO NYC, a hotel on the Upper West Side; and The Arnold House, a nine-room inn in the Catskills. We strongly recommend the latter this holiday season because in the mountains, no one can hear you being obnoxiously drunk.
  • London/New York-based firm Diffusion will handle PR duties for RealNetworks, the company behind RealPlayer; SHIFT was previously its AOR. The firm’s primary responsibility will be promoting the Listen ringback tone app, which launched earlier this year.
  • CRC of New York is now PR AOR for BREIL, the classic Italian watch and jewelry brand. CRC, which specializes in fashion, will work to increase awareness of the brand in the US.
  • Gillian Small PR, a firm based in New Jersey, is AOR for plus-size women’s clothing brand Monif C. The group will help to raise awareness of the company in its target market.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Publish date: December 11, 2014 https://stage.adweek.com/digital/spin-the-agencies-of-record-384/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT