Spotify Looks to Bring Its Listeners Some Daily Wellness

The playlist is a mix of music and podcasts, updated each morning and evening

Spotify said the updates are based on users’ unique listening habits and preferences - Credit by Spotify
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Spotify is looking to bring some peace and optimism to listeners during these uncertain times with its debut of the Daily Wellness playlist.

Daily Wellness is a mix of music and podcasts, refreshed each morning and evening, and it is currently available to free and premium users in the U.K. and U.S. via the Made for You hub on mobile, web and desktop.

Spotify said the updates are based on users’ unique listening habits and preferences, and the focus is on upbeat, motivational content in the morning, and on more relaxing fare in the evening.

Spotify

Morning content will include inspirational podcasts such as Daily Quote and Yoga Girl Daily, along with personalized music, while the evening will feature content such as Daily Breath With Deepak Chopra, poetry from The Slowdown and more relaxing tracks.

Spotify said in a blog post, “Taking a moment—or two—for yourself is especially important these days. Yet wellness is deeply personal. Some center their wellness around eating healthy and exercising, while others focus on positive thinking and small acts of self-care. With that in mind, Spotify is introducing Daily Wellness, a personalized mix of grounding motivational podcasts and feel-good music that can help you find positivity, mindfulness or peace throughout your day.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 27, 2020 https://stage.adweek.com/digital/spotify-looks-to-bring-its-listeners-some-daily-wellness/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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