Starbucks’ Stop-Motion Clip on Instagram Strikes a Creative Chord

Coffee brand wins again with social

Headshot of Christopher Heine

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing.

Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle and picked up nearly 197,000 likes and comments from Dec. 29 through Jan. 4 while using the #StarbucksForLife hashtag. The work employs two basic scenes but entails an abundance of colors, as the artist's hand creates images on the screen in a virtual fashion. The Seattle-based coffee brewer continues a stellar showing on Instagram's platform, dating back several months.

Meanwhile, NASA's 15-second moon footage is eerily cool, and it garnered 62,000 likes and comments.

The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we've chosen food/beverage and government for this week's edition.

Check out Starbucks', NASA's and the other winners' Instagram clips while seeing what kind of reach the brands achieved.

@Chris_Heine Christopher Heine is a New York-based editor and writer.