Stuart Elliott Takes Buyout as NYT Continues to Lose Top Media and Advertising Reporters

Iconic ad columnist joins outgoing TV, press writers

Headshot of David Griner

The giant sucking sound you might be hearing from Manhattan this week is probably the vacuum of media and marketing insight being created by New York Times buyouts.

Stuart Elliott, the newspaper's longest-serving advertising columnist, has announced he will be "taking part in the (generous) buyout offer the Times has made to longtime employees." After more than 23 years in the role, his last day will be Dec. 19.

"For many, many years covering advertising, marketing and media, I've written about people [who] are 'leaving to pursue other interests' or leaving 'to explore career opportunities' or even to 'spend more time with (his/her) family,'" Elliott said in a Facebook announcement about his retirement. "Now I am going to be one of those people. … It is scary, and exciting, and I want to thank everyone who has helped me all these years in tackling this demanding job."

Elliott joins several massively influential colleagues who are also taking a paid exit, including 25-year TV beat reporter Bill Carter and newspaper/magazine industry writer Christine Haughney

"After eight years with @nytimes including nearly three years writing about my colleagues in the troubled newspaper industry, I am taking a buyout!" Haughney wrote on Twitter. "Still deciding what I'm going to do after @nytimes. But I'm excited to figure it out!"

Facing a long-term budget crisis, Times executives are hoping to shed 100 newsroom positions through voluntary buyouts and, if needed, layoffs. It is only the most recent round of large-scale staff reductions for the newspaper, which also cut 100 newsroom jobs in 2008, another 100 in 2009 and about 30 in 2013. The newsroom staff now stands at about 1,330, according to its own reports.

"There is no getting around the hard fact that the newsroom will have to lose 100 jobs. We hope to meet this number through voluntary buyouts," executive editor Dean Baquet wrote in a recent memo to staffers. "But if we don’t get there we will be forced to do layoffs. The buyout packages are generous, especially for people with decades of service."

For those in the advertising world, Elliott's departure might be the most stunning. He is widely considered the most influential advertising journalist in the U.S. and has guided the newspaper's coverage of the ad industry for decades. 

Here are just a few of the many responses and warm send-offs posted to Twitter since Elliott's announcement:

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: December 3, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT