Promotional items should be more than just pens and brochures. Swag is a statement. It shows how much you believe in your brand.
Jeremy Parker from Swag.com tells Adweek about the origins of the word “swag” (because seriously, who came up with that?) and the best swag practices that every brand should know—because believe it or not, bad swag is everywhere, and it can tarnish your brand’s name.