Fallout 4, Xbox Rule E3 Mentions

E3 2015, the Electronic Entertainment Expo, wrapped up in Los Angeles Thursday, and social intelligence platform Synthesio tapped Fallout 4 and Xbox as the event’s mention winners.

E3 2015, the Electronic Entertainment Expo, wrapped up in Los Angeles Thursday, and social intelligence platform Synthesio tapped Fallout 4 and Xbox as the event’s mention winners.

Synthesio analyzed E3-related conversation on social networks, blogs and forums since the event began Tuesday, and its findings included:

  • E3 itself accounted for 58.7 percent of mentions, followed by video game systems (20 percent), game developers (10.8 percent) and video games (10.5 percent).


  • When broken down by video game system, Xbox dominated, at 74 percent, with Playstation coming in a distant second, at 13.4 percent. PC (7.6 percent) and Wii (4.9 percent) wrapped the list.


  • The bulk of the discussion, 81.4 percent, occurred on micro-blogging sites such as Twitter, while video- and photo-sharing platforms like Instagram accounted for just 3.3 percent, and social networks were responsible for just 0.8 percent.


And the 10 most-discussed games on day one of E3 were:

  1. Fallout 4 (35.4 percent of all online conversations)
  2. Star Wars Battlefront (12.1 percent)
  3. Doom (10.2 percent)
  4. Halo 5 (7.6 percent)
  5. The Legend of Zelda (7.2 percent)
  6. Uncharted 4 (7.1 percent)
  7. Star Fox (6.2 percent)
  8. Mirror’s Edge (4.4 percent)
  9. Assassin’s Creed Syndicate (3.5 percent)
  10. Deus Ex: Mankind Divided (1.9 percent)

Synthesio vice president of global marketing Leah Pope said in a release announcing the results:

Some of our large customers are at the top of the video game market, so the industry is one that we are very familiar with. It is also one that is ideal for tracking social intelligence since it has some of the most vocal fans. This is why it is no surprise that throughout E3, there were more than 3.7 million mentions and conversations occurring online. It is interesting to see what these conversations were discussing, and overall, it seems that video game systems (with 20 percent, second only to the 58.7 percent of conversations surrounding the show itself) ruled the show. Specifically, Xbox drove the most buzz with 74 percent of all online mentions about video game systems.

When it came to the games, it was very clear that the discussions surrounding E3 were largely about the latest sequels to fans’ favorite games, as well as remade old games that look even better now on the new generation of consoles. This is why the top 10 video games being discussed were either sequels, like Fallout 4, or repackaged originals, like Doom and Star Fox.

Readers: Were you responsible for any of the more than 3.7 million E3-related mentions?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 19, 2015 https://stage.adweek.com/digital/synthesio-e3-mentions/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT