As the intensity ramped up during the first game of the 2017 World Series, T-Mobile followed suit with its hurricane recovery efforts.
The official wireless sponsor of Major League Baseball announced during the third inning of Tuesday night’s Game 1 of the World Series that it is doubling down on its #HR4HR campaign to raise money for Team Rubicon’s hurricane relief and recovery efforts in Puerto Rico, Texas and Florida.
When the postseason started earlier this month, T-Mobile pledged $10,000 to Team Rubicon for every home run and an additional $1 for every tweet with the #HR4HR hashtag.
T-Mobile president and CEO John Legere announced Tuesday night that the stakes would be doubled—$20,000 for every homer and $2 for every tweet #HR4HR tweet up to $500,000 on top of the home run total.
MLB players like Evan Longoria, Miguel Sano and Nelson Cruz are tweeting to raise awareness. T-Mobile is also taking over the MLB.com homepage Wednesday. And there will be in-game features related to #HR4HR as well as branding, TV ads and in-ballpark messaging and videos.
“We’re using our platform on baseball’s biggest stage to up our game and raise awareness for those hit hardest this hurricane season,” Legere said.