T-Mobile Is Literally Doubling Its Hurricane Relief Efforts During the World Series

Wireless network now donating $20,000 per home run

T-Mobile is raising money for Team Rubicon’s hurricane relief and recovery efforts In Puerto Rico, Texas and Florida T-Mobile

As the intensity ramped up during the first game of the 2017 World Series,  T-Mobile followed suit with its hurricane recovery efforts.

The official wireless sponsor of Major League Baseball announced during the third inning of Tuesday night’s Game 1 of the World Series that it is doubling down on its #HR4HR campaign to raise money for Team Rubicon’s hurricane relief and recovery efforts in Puerto Rico, Texas and Florida.

When the postseason started earlier this month, T-Mobile pledged $10,000 to Team Rubicon for every home run and an additional $1 for every tweet with the #HR4HR hashtag.

T-Mobile president and CEO John Legere announced Tuesday night that the stakes would be doubled—$20,000 for every homer and $2 for every tweet #HR4HR tweet up to $500,000 on top of the home run total.

MLB players like Evan Longoria, Miguel Sano and Nelson Cruz are tweeting to raise awareness. T-Mobile is also taking over the MLB.com homepage Wednesday. And there will be in-game features related to #HR4HR as well as branding, TV ads and in-ballpark messaging and videos.

“We’re using our platform on baseball’s biggest stage to up our game and raise awareness for those hit hardest this hurricane season,” Legere said.

More information is available here, and T-Mobile customers can also donate directly to Team Rubicon here or text MARIA, HARVEY or IRMA to 90999 to donate $10 to American Red Cross relief efforts.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 24, 2017 https://stage.adweek.com/digital/t-mobile-hr4hr/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT