‘Taco Trucks on Every Corner’: The Warning That Wasn’t


It probably wasn’t what Joy Reid was expecting from her evening filling in on All In With Chris Hayes, but there was Latinos for Trump founder Marco Gutierrez delivering a warning about his own, “very dominant” culture. “It’s causing problems,” he said. “If you don’t do something about it, you’re going to have taco trucks every corner.”

“Wait a minute, wait a minute, wait a minute. I’m sorry,” said Reid. “Hold on a second. I have to let [New York State Senator Adriano Espaillat] in here. “I don’t even know what that means, and I’m almost afraid to ask.”

“I’m offended,” said Espaillat.

Bad, bad choice of analogy on Gutierrez’s part. His larger point, whatever that may have been, was immediately swallowed up at the mention of tacos. Who doesn’t love tacos? Maybe Trump supporters? Has any pollster isolated taco lovers and haters as a distinct demographic to figure this out?

We’re salivating at just the thought of griddle-cooked meat pocketed within doubled-up corn tortillas, in perfect proportion to the finely chopped onion and bits of bright cilantro, served alongside a wedge of lime, slivers of radish, perhaps a grilled spring onion, and the accompanying sauces, Christmas-colored epitomes of good things in small packages. So much joy and satiation that can be had for about $1.50-$3.00 a pop.

And we haven’t even gotten into the non-taco offerings: tortas, sopes, huaraches, quesadillas, and, if we’re really lucky, tamales as a weekend special. Thought exercise: perhaps if there were taco trucks at every corner, maybe that would increase the availability of the rich, savory and labor-intensive tamal, aka perfection steamed inside a corn husk. Or banana leaf.

What was our point here? Tacos. They’re delicious. Go grab some from your corner taco truck and watch the full segment below. And if there’s no taco truck near you, maybe there will be soon, if you take Gutierrez’s word for it.

Publish date: September 2, 2016 https://stage.adweek.com/digital/taco-trucks-on-every-corner-the-warning-that-wasnt/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT