Twitter’s tailored audience advertising product, which lets advertisers re-target users who have expressed an interest in their brand or products even away from Twitter, launched at the tail-end of last year to some success.
This week Twitter has released tailored audiences for mobile apps, allowing advertisers to target audience segments based on whether they have installed, purchased from or signed up for an app.
“Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement campaigns,” writes Kelton Lynn, Group Product Manager at Twitter. “You can ensure that your ads are not displayed to users who have already installed your app. And you can augment tailored audiences from mobile apps with look-alike targeting to reach high-value users most similar to those who have your app installed.”
“We’re strong believers in remarketing to our mobile users and are excited to use tailored audiences from mobile apps to encourage our users to sign up, engage, and redeem rebates using the Ibotta app.” said Rich Donahue, VP Marketing at Twitter.