Use TARDIS Tweet To Back-Schedule Twitter Submissions And Usurp Your Rivals

I’m quite a prolific submitter of information to the Twittersphere and I feel like I have at least one finger on the pulse, certainly when it comes to social media, technology and movie news.
Being the first person to break a story on Twitter is a huge deal. I don’t have to tell you how important this is, I’m sure. Being first brings all the plaudits and glory. For days, weeks, sometimes months, your followers will remember that you, and only you, got the scoop. That’s all they’ll be talking about.
However, if you’re one of the little guys on Twitter, you often won’t have the resources, time and dedication to always be first.
We All Know That Pain
Is this a situation with which you’re pretty familiar? You’re scanning the internets and find a great blog article or website that you know everybody is going to love. You rush back to Twitter and submit it, sit back, and wait for the applause. A few minutes pass, and there’s not a single re-tweet. Nobody even responds. Something isn’t right.
So, you scroll back a bit through your feed and find one or more people have already shared that link, maybe ten minutes earlier. Maybe two hours. Maybe last week. You weren’t first at all. And when it comes to Twitter, if you’re not first, you’re last.
This happens all the time with me and @mashable.
The @mashable account, which is run by Pete Cashmore (who founded and edits the wildly popular Mashable.com), is in a class of its own when it comes to breaking stories from the world of technology and social media on Twitter. Few people are as consistently quick on the draw.
I find this frustrating. Why should @mashable get all the re-tweets, gold bracelets and trips to the Playboy mansion that come with being the first person to break a big story on Twitter, simply because they got there first?
Well, my our problem is finally solved. And with it, @mashable’s days as being the king of Twitter are over.
Introducing: TARDIS Tweet!
TARDIS Tweet is a new and revolutionary way to shape and control the exact timepoint that your submissions to Twitter hit the feed, even after you’ve already submitted them. By using TARDIS Tweet, you can easily and quickly re-schedule your tweets for any time period you like.
I know what you’re probably thinking: “What’s the big deal? I can already schedule my tweets with Twhirl, tweetlater.com, and various other popular Twitter clients.”
And I hear you my friend, I really do. But this is where TARDIS Tweet separates itself from the pack. Not only can you use the client to schedule tweets for delivery in the future: you can re-schedule already submitted tweets so that they go back in the timeline and appear in the past.
Example
The service is in beta mode and it’s a little glitchy at times, but the potential is, quite frankly, enormous. Tweets sometimes don’t re-schedule and on other occasions seem to disappear entirely. But when it works, it’s pretty spectacular.
For example, yesterday I broke a story about Wikia, a search engine that was hyped to be the supposed-killer of Google. I submitted it to the Twitter stream and fully expected to get loads of crazy re-tweets and marriage proposals.
My tweet went out at 17:38. This was pretty big news and I figured it would be a matter of seconds before I had at least ten direct messages asking me if I wanted to be the next Jon Stewart.
Ten minutes passed, and nothing. I quickly realised what had happened: @mashable must have usurped me again. I scrolled my feed back and sure enough, Pete had broken the story less than 5 minutes before me.



Publish date: April 1, 2009 https://stage.adweek.com/digital/tardis-tweet/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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