Target Makes Changes With Jason Wu Collection, But We Still Couldn’t Get Anything

Target made its Jason Wu capsule collection available in the wee hours of Sunday morning and, just like all the other collections, we managed to get absolutely nada. But not so for some folks, like the couple in this video, which has popped up across the Web as an example of the “hoarding” behavior of some shoppers who then post the items on eBay and other auction sites at inflated prices.

Target says it has taken steps to correct the problems that customers experienced with past collections, particularly the Missoni line. Among the changes: a different launch time, making the collection available in fewer stores, and better estimates for demand.

Target will also be sending more merchandise to stores, though additional items won’t be available on the Target website. One consultant tells the Minneapolis Star-Tribune that it sends consumers mixed signals when retailers should be trying to create consistency across brick-and-mortar and online channels.

As for eBay, it gets some free publicity for being THE place to get your hands on the collection. In a statement, the auction site said the interest in the collection added to the “dynamic eBay experience.”

The question is whether consumers will become too exasperated by their fruitless attempts to get even one little thing to be enthusiastic about future collections. Not that we’re bitter or anything.

Publish date: February 8, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT