The 10 Fastest-Growing Topics on LinkedIn

From branchless banks to food-service companies

Content marketers are increasingly finding an engaged audience on LinkedIn. - Credit by Getty Images
Headshot of Lauren Johnson

LinkedIn is slowly creeping up as a hot social platform known for more than just career-building.

It’s increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this year alone to 1.5 million.

Next week, LinkedIn will publish its Content Insights Quarterly, a report that dissects the data it’s collected on its 106 million users between July and September to see what people have been talking about.

Per LinkedIn’s stats, the No.1 fastest-growing topic on the site was “change readiness,” which describes how ready companies are for all sorts of disruption within their industries and organizations.

“Technological change is a reality, and it seems to be occurring ever faster,” explained Jennifer Brett, Americas insights lead at LinkedIn.

Other hot topics vary widely, including geomodeling (3-D digital maps of Earth’s geography) and content about direct (or “branchless”) banks.

Here are the top 10 fastest-growing topics on LinkedIn. (The rest of its insights will be released next week in its full report.)

1. Change readiness
2. Geomodeling
3. Direct banking
4. Basin modeling
5. Trade station
6. Digital cable
7. Industry-analyst relations
8. Document outsourcing
9. Structured trade
10. Food-service distribution

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.