The Facebook Marketing Partners Program Added an Offline Conversions Category

Applications are currently being accepted

Advertisers can measure, target and optimize their campaigns based on transactions or events that happen offline
Eva-Katalin/iStock

The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category.

The social network’s offline conversions tool enables advertisers to measure, target and optimize their campaigns based on transactions or events that happen offline.

Facebook created a page for potential offline conversions partners, which can apply here, as long as they meet the following requirements:

  • A minimum average of $10,000 in enabled ad spend connected to offline event sets within the past 28 days.
  • Offline data sets must be uploaded at least once per week, and time stamps must be precise to the minute.
  • At least three clients must be leveraging the applicant’s product at the time of their submission.
  • Applicants must successfully complete Facebook’s app review and sign its offline conversions partner agreement.
  • Applicants must have built to Facebook’s offline conversions application-programming interface.
  • Applicants must produce an offline conversion setup guide (mainly for those with self-serve models), a marketing one-sheeter and a video demo.

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