The Game Awards Will Once Again Livestream via Twitter

The Game Awards will livestream on Twitter for a second straight year

Twitter users can vote on who takes these home via DMs The Game Awards
Headshot of David Cohen

The Game Awards will livestream on Twitter for a second straight year.

The livestream will be available free-of-charge to Twitter users globally via or @thegameawards, with the preshow starting at 5:30 p.m. PT/8:30 p.m. ET Dec. 7, followed by the two-hour awards show.

A Twitter timeline will accompany the livestream, including real-time conversation, live comments and Twitter user polls. Including the hashtag #TheGameAwards in tweets will also unlock a hashtag-triggered emoji.

Fans will also be able to vote on the event’s biggest awards via direct message.

Twitter said the livestream and highlight clips will include advertising packages with TV-style spots and pre-rolls.

The Game Awards is an annual awards ceremony for the video-game industry, and it is produced and hosted by media entrepreneur Geoff Keighley.

Twitter global head of live video business Todd Swidler said in a release announcing the partnership renewal, “We are very excited to collaborate with The Game Awards once again to bring this annual gaming celebration to Twitter. The Game Awards coverage will give passionate gaming fans and awards show enthusiasts around the world live video and real-time conversation all in one place on Twitter.”

Keighley added, “We’re looking forward to expanding our relationship with Twitter this year for The Game Awards. We’re building on the success we had last year and creating an even richer experience for Twitter users around the globe.” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 13, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT