The Marketers Shaping the Future Share What Adweek Means to Them

Leaders at IBM Watson, BEN and GumGum celebrate 40 years bold

- Credit by Video: Nick Gardner; Editor: Breana Mallamaci
Headshot of Chris Ariens

40 years from now, AI could very well run our day-to-day lives. For now, though, it’s the potential of AI that drove us to devote a day in our Elevate: AI series to the topic.

After the event, which coincides with Adweek’s 40th anniversary, we asked several attendees, including Michelle Boockoff-Bajdek, CMO of IBM Watson, and Ricky Ray Butler, CEO of BEN, what our brand has meant to them. Watch above.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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