The NCAI Will Ask America to ‘Change the Mascot’ During the Super Bowl

The National Congress of American Indians (NCAI) is back to tell America to "Take It Away"


The FCC recently rejected the idea that “Redskins” is obscene — but just as Daniel Snyder settles in to smoke his celebratory peace pipe, here comes the National Congress of American Indians (NCAI) with a commercial for Super Bowl 49.

The commercial will be a follow-up to the “Proud to Be” spot that premiered online during the Super Bowl week last year, re-aired during the NBA Finals, and got some people thinking twice about the American Indian plastered all over Washington D.C. sports paraphernalia.

Ready to help “Take It Away”?

The #ChangeTheMascot movement is something that has gotten in the craw of many a sports reporter, sensitive football fan, and even this blogger. Now viewers will have no choice but to pay attention to the campaign launched by the Oneida Indians.

The new spot “Take It Away,” produced by creative agency goodness Mfg. and funded through Kickstarter, emphasizes that the spirit of the game remains the same if the mascot changes.

Never mind the fact that Robert Griffin III looks like the wunderkind people thought he was supposed to be, it’s about the spirit of the message and, ultimately, the love of the game. What do you think?

We’ll call it: Touchdown!

Publish date: January 23, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT