The Seattle P-I, Three Weeks Later

Curious how the online-only Seattle Post-Intelligencer’s been doing in the three weeks since the print product ceased to exist? Turns out that the bare-bones staff has seen an uptick in page views, about 1 percent, but a downturn—of about 10 percent—in unique visits, reports Editor & Publisher. This isn’t heartening to us, but Hearst spokesman Paul Luthringer calls the data “above plan” and says it “shows stability.”
In the newsroom, the remaining 20 staff (from the print P-I’s 165) write, shoot pictures, and cover a variety of beats.
Three weeks in isn’t enough to prove the viability of this model, but we’ll be watching it closely. And there’s one thing for certain: the site’s staying free. Luthringer told E&P: “Steve Swartz [Hearst Newspapers president] said early on this would be the best free site ever.”

Publish date: April 10, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT