The Short-Lived Turn of Rupert Murdoch: Blackness Analyst

With an apology that falls flat.

In this latest episode of Rupert Murdoch ignites Twitter in 140 characters or less, the News Corp chairman–an Australian-born white man, lest anybody was unclear on that–took it upon himself to discern and bestow the mantle of blackness upon the political class.

It all started with this tweet:

And most certainly didn’t end with an apology offered the next morning in response to the very public pushback he apparently could not foretell. The “no offence meant” part reminds us of when a child begins a sentence with, “no offense, but…” and goes on to say something incredibly offensive.

Twitter, as always, was on point, with some added embellishment this time from the Moments tab, which took on the story–an action the New York Times’ Farhad Manjoo correctly called.

We’ve added some Twitter responses below, beginning with this tweet from Washington Post’s Jonathan Capehart, who expanded his thoughts in a post this morning.

In just one paragraph Capehart explains what is so inherently problematic about Murdoch’s tweet.

“A real black president,” says Murdoch. Such a hollow construct devoid of meaning. Contrary to myth and popular culture, there is no one way to be black. Anyone who presumes to think so doesn’t know what the hell he is talking about. President Obama is as black as Carson is because there is no one way to be authentically black.

Publish date: October 8, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT