The Walking Dead Sets TV, Twitter Ratings Record

The Walking Dead Sets TV, Twitter Ratings Record

Did you watch the season five premier of AMC’s The Walking Dead this week? Exciting, wasn’t it?

Indeed, the show launched with such anticipation that more than 17 million total viewers tuned in to watch, with 11 million of those adults in the key 18-49 demographic.

But what about Twitter?

The Walking Dead smashed it, generating a total of 1,320,056 tweets, ranking the show as the number one season drama premier of the year.

Even more impressively, at one point The Walking Dead dominated all 10 of Twitter’s trending topics in the United States simultaneously.

On Facebook, The Walking Dead saw more than 7.7 million users drive more than 32.1 million interactions related to the show.

“It’s a Dead man’s party. Who could ask for more?” said Charlie Collier, AMC president. “‘The Walking Dead’ is one of those increasingly rare shows today that can command a live audience not significantly cannibalized by time-shifted viewing. Who would have thought that cannibalized television could be curtailed by cannibal-ized television?”

(Image: AMC.)

Publish date: October 14, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT