These Are the Top 10 Brands That Nailed Social Video in 2014

World Cup advertisers dominate the list

Headshot of Lauren Johnson

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media.

Unsurprisingly, this year's chart is dominated by World Cup advertisers that created videos designed to be shared while people talked about the games on Facebook and Twitter. Activia's "La La La" spot with Shakira raked in 5.8 million shares while Samsung's two spots brought in 4.3 million shares.

Despite not being an official sponsor, Nike beat out Adidas with more than 3.8 million shares of its two spots. In comparison, Adidas generated 2.8 million shares.

Interestingly, no automakers made the list in 2014, which Unruly credits to poor performances at this year's Super Bowl. During this year's Big Game, online video shares fell by roughly one-third, a first for the sporting event.

Check out all of this year's top brands and their social reach in the infographic below. (You can review last year's roster here.) The findings are based on videos shared across Facebook, Twitter and blogs.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: December 3, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT