TheWrap is in Full Expansion Mode

AdaGuerinPicTheWrap started in 2009 out of Sharon Waxman’s guest house. Then came an office in Santa Monica, followed by a bigger space in West Los Angeles and an overflow annex a few minutes away for the sales and marketing team.

This weekend, TheWrap will move for a fourth time, to a consolidated Santa Monica space three times the size of its current headquarters. The company recently hired Jordan Chariton away from our sister blog TVNewser to work as a New York-based media reporter. And today, TheWrap announced that long-time Hollywood Reporter staffer Ada Guerin (pictured) has come aboard as creative director (effective immediately). Guerin was with THR for 14 years.

“There are a couple of other announcements that will be coming down the pike [in addition to Guerin] that will change around stuff,” Waxman tells FishbowlNY via telephone, taking a quick break from writing her next column. “On the editorial end, we’re growing both the movie team and the TV team. [Executive editor] Joseph Kapsch has been a really key person in recruiting and building the newsroom.”

“We wanted to bring the whole team back together,” Waxman adds with regards to this weekend’s big move. “That was a critical thing for me. Our new office is a very cool space and we’re hoping that people will get to come and see it. It also gives us a lot more ability to do video.”

At the other end of the staffing ebb and flow, TheWrap recently lost film reporter Jordan Zakarin to Yahoo! Movies. He was with the trade for nine months, having previously bounced around The Huffington Post, BuzzFeed and The Hollywood Reporter.

[Photo courtesy: TheWrap]

@hollywoodspin Richard Horgan is co-editor of Fishbowl.