The media site and the former AOL’s innovation and emerging platforms team teamed up on This Is Sketchy, 45 panels depicting pop culture and political themes—designed by HuffPost’s multimedia team—where users can add commentary through speech bubbles or captions to create comics and memes for easy sharing via their social media accounts.
HuffPost said in an email to Social Pro Daily, “This generator is an opportunity for users, regardless of artistic talent, to get political, share personal news and unleash their inner comic.”
Hashtag challenges—such as #TBT and #TrumpTweets—are incorporated into This Is Sketchy to help generate ideas, and HuffPost will mark the anniversary of the election of President Donald Trump with the #SketchThisYear hashtag.
Illustrations will be added to the This Is Sketchy generator as news events occur.
HuffPost said This Is Sketchy was inspired in part by the weekly hashtag challenge game presented by HuffPost Comedy, in which followers weigh in on original hashtags chosen by editor Andy McDonald, with recent examples including #TrickOrTreatIn100Years, #TrumpDayCareActivities, #AddCandyToAFilm and #BannonFilms.
HuffPost senior editor, growth and emerging platforms Christine Roberts said in an email to Social Pro Daily, “With This Is Sketchy, we wanted to further engage our audience and allow them to weigh in on what’s happening in the world in a way that’s fun and shareable. It was inspired by the success of the hashtag challenges my colleague, Andy McDonald, has run on Twitter. We’ve been really excited about the responses we’ve received from those challenges, and This Is Sketchy is another way to build on that.”
Alpha managing director and head of product Drew Lesicko added, “At Alpha, we are trying to work with our media brands to find new and innovative ways of storytelling. Sketchy gave us an opportunity to build a tool for the HuffPost team, which they could use to tell stories in a more comedic, lighthearted way.”