THIS JUST IN: USPS to Start Delivering…Groceries?

THIS JUST IN 2Since the Internet became a thing, profits have been way down for the United States Postal Service. In fact, the Postmaster General has proclaimed that if things don’t improve, bankruptcy is coming faster than Winter in Westeros.

We’ve seen branches closing, talk of no deliveries on weekends, and consideration of consolidation to save money and jobs. To its credit, the USPS has been looking for ways to increase revenue and fix the gaping hole in the dam of U.S. mail.

And now, there’s this: a partnership with Amazon Fresh to deliver the groceries.

As noted in the Wall Street Journalthe Postal Service has been conducting a 60-day trial with Amazon in San Francisco, where it is delivering prepacked groceries early in the morning; that program is due to end in mid-October.

amazon freshThe USPS sent its proposal to prevent six consecutive years of multi-billion-dollar-losses. Under the plan, USPS would work with retail partners to deliver “groceries and other prepackaged goods” to homes between 3 a.m. and 7 a.m. at locations designated by consumers. Participating grocery stores would have to drop off their orders at post offices between 1:30 a.m. and 2:30 a.m.

“Ultimately, the Postal Service expects this will generate more package deliveries that do not currently move within the postal system,” the agency said in its proposal. “Grocery deliveries are expanding across the nation, with several different types of companies beginning to offer this service in recent months.”

Makes sense. Express mail wasn’t so successful, so maybe the express lane will work better.

Publish date: October 1, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT