Margarita Noriega, Fusion’s director of social media, wants you to stop assuming things about your audience. Yesterday, she and Andrew Briggs, a web developer who’s also behind whowritesfor.com, let loose a little Twitter bot: @speak4yrself.
The bot responds to lame Twitter teasers and headlines that we all write: “5 Things You Didn’t Know About Puppies.” “You Have to Try This Beer.” Not even Fusion is above a scolding:
@ThisIsFusion Speak for yourself, buddy.
— Speak for yourself (@speak4yrself) October 15, 2014
@LIFE Speak for yourself!
— Speak for yourself (@speak4yrself) October 16, 2014
Noriega explains her beef on her blog, “When news organizations wade into the uncanny valley on social media, they risk losing the primary reason for their own work: to provide context.”
I couldn’t agree with her more. So as you push content out there today, ask yourself, would @margarita yell “Speak for yourself, buddy!” at me for this headline?