Through Oct. 16, TikTok will donate $1 to GLAAD, up to $50,000, for every #ThisIsMe video, and the app said in a blog post, “TikTok users can show their support for acceptance by creating, engaging with and sharing #ThisIsMe videos. TikTok thrives on original, creative videos, and we’re excited to provide users a place to show their support for the LGBTQ community.”
GLAAD chief communications officer Rich Ferraro added in the blog post, “National Coming Out Day is an important moment for LGBTQ people to share authentic stories of self-acceptance, identity and love. Participants in the TikTok #ThisIsMe campaign will help spread these stories and messages in a unique way and will also remind LGBTQ youth that there is an entire community of people who accept and support them. Today more than ever, these messages are critical to amplify.”
TikTok has entered into similar partnerships in recent month with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty to Animals on the #PetBFF campaign.