28% of Time Spent Online is Social Networking

How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.

Micro-blogging, which includes Twitter, is also up slightly to 0.81 hours per day, and now accounts for about 13 percent of total time spent online.

28% of Time Spent Online is Social Networking

(Source: GlobalWebIndex.)

Publish date: January 27, 2015 https://stage.adweek.com/digital/time-spent-online/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT