Top 10 Branded Videos: KLM Enlists a Beagle to Find Your Missing Phone

Too bad it’s just a stunt

Headshot of Lauren Johnson

KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10 branded video chart. The Dutch airline's spot shows off Sherlock, a detective beagle stationed at Amsterdam Airport Schiphol to find and deliver items that passengers lose on planes.

During the 90-second video, Sherlock retrieves phones, headphones, and stuffed animals to their rightful owners and even takes a selfie with a passenger. "Personally, I think he is a real asset to the company. And he can really do something no one else can," says KLM employee Chantal Kremer during the spot.

Unfortunately, the dog apparently isn’t real and is simply part of a marketing effort to promote KLM’s new lost and found service, which fields social media requests from passengers trying to track down missing items left on planes.

Regardless, the airline’s spot has grabbed the attention of YouTubers this week. KLM's video has been viewed roughly 7.5 million times since it was uploaded on Sept. 23. It has also been shared 59,000 times on Facebook and more than 6,000 times on Twitter.

Meanwhile, the branded video battle between smartphone companies continues with Samsung, Apple and Motorola Brazil grabbing four of this week's top videos.

But perhaps the most interesting tech-related video this week comes from blender brand Blendtec, which tests the durability of the iPhone 6 Plus against the Samsung Galaxy Note 3 by shoving both phones into kitchen appliances. Spoiler alert: It doesn't pan out for either brand. These types of quirky videos have become a staple in Blendtec's YouTube marketing; its page boasts more than 700,000 subscribers.

Check out all of this week's videos below in the interactive infographic below, powered by VidIQ

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.