Top 10 Branded Videos: LG Hits Gold With Vine Star

Expands on short-form social videos

Headshot of Lauren Johnson

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four commercials, culminating in a video that makes this week’s Adweek/VidIQ branded video chart.

While the videos are not as short as King’s typical work, each is 20 seconds long or less and follows the Vine star’s typical style of magic-inspired videos.

One vignette shows King taking a photo of Vermeer’s famous Girl with a Pearl Earring painting. After pulling a physical pearl out of his phone, which then falls into a million different balls on a table. Interestingly, LG’s video was uploaded on Aug. 4 but just now appears to be gaining some traction.

Six of this week’s videos are new, including spots from Google, the NBA and Chanel. In the case of the NBA, it has already proved its digital video chops on Instagram, so it only makes sense that the sports organization is also killing it on YouTube. This week, YouTubers couldn’t get enough of Kobe Bryant giving Stephen Curry a quick tap on the back. Since it was uploaded on Oct. 12, NBA’s clip has been watched 1.86 million times, with more than 1,800 Facebook shares and 860 tweets.

Meanwhile, GoPro and Coca-Cola continue to drive video views for the same clips. This is the third consecutive week GoPro has been on the chart, and Coke’s "Just Dance" spot makes its second appearance.

The VidIQ-powered infographic below plays all of this week’s top videos and lets viewers check out the reach of each clip.

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: October 22, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT