Top 10 Branded Videos: Victoria’s Secret Angels Go Viral by Channeling Taylor Swift

Online video builds buzz for fashion show

Headshot of Lauren Johnson

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift.

On Dec. 8, the retailer posted a video of seven Victoria's Secret Angels—including Swift's friends Karlie Kloss and Lily Aldridge—lip syncing to Swift's song "Shake it Off" to promote the Victoria’s Secret Fashion Show on Dec. 9 (in which Swift also performed).

Both Victoria's Secret and Taylor Swift have topped Adweek's Instagram video chart in recent weeks, so it's not surprising that YouTubers loved the mashup. The clip has been watched 4.7 million times since it was uploaded with more than 27,000 Facebook shares.

Videos from Pepsi, The North Face, Kia and Red Bull also make this week's chart.

Pepsi Max is known for uploading videos of its many marketing stunts to YouTube. In its most recent campaign, the brand turned an alley in London into a hidden projector screen, prompting a scene with dinosaurs to pop up whenever anyone walked by. Needless to say, the stunt scared off quite a few people.

Despite being uploaded on Oct. 26, The North Face's "Your Land" video grabs the No. 9 spot on this week's chart. It's a bit unclear why the two-minute video is suddenly popping up on the chart (the brand didn't buy any media to promote it last week, per VidIQ) but it's possible that people may simply be watching the video for its sweeping views of the U.S. The video soundtrack is set to a cover of Woody Guthrie's "My Land is Your Land" by My Morning Jacket.

Meanwhile, Red Bull sticks to its adrenaline-fueled videos to take the No. 10 video this week. This time, the brand strapped a camera onto French moto rider Julien Dupont as he rides a roller coaster at Mexico City's La Feria de Chapultepec amusement park.

Check out the full list of this week's videos in the VidIQ-powered interactive chart below.

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: December 16, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT