Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a social media marketing cheat sheet, a look at what happens in a Twitter minute, how to remove embarrassing photos from social media, the minimum age requirements for Twitter, Facebook, Instagram, SnapChat, WhatsApp and more, and a study which reveals which social platforms are favoured by men and women.
Here are our top 10 Twitter stories of the week.
So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.
Did you know that 347,222 tweets are sent each and every minute on Twitter? What if I told you that in just 60 seconds, 108 new accounts are created, 1,458,333 Twitter search engine queries are performed, 4,398 unique site visits are generated, $1,744 is earned in advertising revenue and 700 video links are shared?
You see, the thing about the internet is that it’s forever. When something is published online, it’s there for keeps. Everybody can look at it. Everybody can comment on it. And everybody can share it. And social media has made this worse.
Way back when, Twitter very clearly stated the minimum age requirement for anyone signing up for a new account on the social network: 13.
Who is more active on social media: men or women? It’s an expansive question. 74 percent of internet users use social networking sites, with women (76 percent) having a slight edge over men (72 percent). But when you drill down to a platform-by-platform level, the diversity might surprise you.
How long have you been updating your brand’s Twitter profile or Facebook Page? Months? Years? Day in, and day out, things can start to get a little stale. Maybe that’s being reflected in your overall engagement rates, customer response and sales. You need to take a step back, re-evaluate and refresh your campaign.
Twitter will invest $10 million in the recently launched Laboratory for Social Machines at the Massachusetts Institute of Technology (MIT).
For brands using platforms such as Twitter, Facebook and Instagram to market their business and promote their products and services, it’s key that at all times they strive to keep the “social” in “social media”. That means actually connecting with fans and customers. Otherwise, you’re just broadcasting. But while a lot of social media absolutely requires that human touch, some aspects can be automated. Indeed, for the most savvy brands, automating social content can dramatically improve engagement.
How do you track social media return on investment (ROI)? It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack.
Twitter has revolutionised the way that brands and businesses target, engage and liaise with customers in almost every industry and region around the world, and Latin America is no exception.
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(Twitter image via Shutterstock.)