Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the strange story of how a fired Twitter ghostwriter got their revenge, Twitter’s 13 all-time most epic tweets, the risks of sharing too much online, a look at the best time to tweet and tips on direct message damage control.
Here are our top 10 Twitter stories of the week:
Paying people to tweet for you certainly isn’t something that is new on Twitter – celebrities and brands have been doing it forever – but when the account in question is that of a self-billed social media and internet professional, that uses no less than three ghostwriters, it all starts to ring a little hollow. And when one of those ghostwriters gets fired and goes rogue, things quickly spiral out of control. The jury’s still out on whether this is genuine or some kind of strange hoax, but either way it’s a nice lesson on the importance of keeping it real.
In its 5-year history Twitter has accomplished a heck of a lot. Because the platform has been so readily adopted on computers and (especially) mobile handsets around the world, Twitter is so often right there at life’s important moments, which are then quickly documented with a tweet. And at other times, tweets are used to provide follow-up information, commentary and even apologies. And with the network’s 250+ million users, that news gets shared (and re-shared) at an incredible pace.
Are people too open, and too casual with the information about their personal lives that they share on social media channels such as Twitter and Facebook? Perhaps. After all, many of us willingly share details about everything from trivial things like what we are eating and the television programs that we are watching, to more security-threatening updates such as where we are, who we are with and where we are going.
Sometimes Twitter feels like a battle against the clock. You’ve got a great link to share, but do you send it out right when you find it to be one of the first to jump on it, or do you wait until you think more of your followers will be online?
Most people know that they can delete their incoming Direct Messages on Twitter. That is, if your DM inbox is getting a little cluttered, you can delete old messages or those you no longer wish to see, plus junk like spam and mass marketing messages, and tidy things up. A bit of spring cleaning, if you will. But here’s the thing – you can delete your outgoing messages as well, and when you do they’re removed completely from the recipient’s Direct Message inbox. Like magic.
If you’re managing a small business Twitter account, you might want to dust off your “Famous Quotes Bathroom Reader” and start tweeting those notable quotes. According to a recent study, quotes are retweeted more than any other type of content on Twitter.
We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
While it may seem that some prolific Twitterati never run out of things to say in 140 characters or less, our guess is they struggle with Twitter writer’s block from time to time just like the rest of us. It isn’t always easy to condense your ideas down into 140 characters. We’ve got 25 creative tweet prompts for you, to help you banish Twitter writer’s block and spice up your output.
Sure, social media platforms such as Twitter, Facebook and Google+ might be a lot of fun, and have tremendous business and branding potential, but what if they, you know, became real, living things and then – gasp – moved into your apartment block? Putting the sheer, albeit surreal horror of this aside, how might this turn out? What hijinks might one expect?
While we love measuring our Twitter success in terms of followers or influence, most marketers are really after one thing, and one thing only: conversions. How many of those Twitter followers eventually become actual customers?
Also this week:
- Twitter has lost more staff this week, including two key board members
- Twitter has opened its first East Coast data center
- In a first for the fashion world, Burberry gave their Twitter follows a sneak preview of their new collection
- Twitter use amongst online retailers has doubled in a year
- Twitter has started selling its promoted products in the UK
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