Top Facebook Communications Exec Rachel Whetstone Is Netflix-Bound

She joined the social network from Uber in July 2017

Rachel Whetstone's workplace will shift from Menlo Park to Los Gatos - Credit by JasonDoiy/iStock
Headshot of David Cohen

Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer.

Whetstone left Uber in July 2017 to become vp of communications for WhatsApp, Instagram and Messenger.

When vp of communications and public policy Elliot Schrage revealed in June that he was stepping down, Whetstone and vp of global communications and public affairs Caryn Marooney were placed in charge of Facebook’s communications team in the interim, while vp of global public policy Joel Kaplan took over the policy side.

Prior to Uber, Whetstone spent 10 years at Google, eventually leading its communications and policy unit.

Facebook has yet to name a successor to Schrage, and Whetstone will remain with the social network for a few months to assist with the transition.

At Netflix, Whetstone replaces Jonathan Friedland, who was fired in June for using racial slurs.

Marooney told Kara Swisher of Recode, “It’s been amazing to be able to learn from one of the best over this past year. We are grateful for what Rachel has brought to our team, and we know she will have continued success at Netflix.”

Netflix CEO Reed Hastings said in a release announcing Whetstone’s hire, “Rachel is a proven communications leader and a strong addition to the Netflix team. Her deep knowledge and international expertise will be invaluable as we bring Netflix and its expanding lineup of original content to an increasingly global audience.” David Cohen is editor of Adweek's Social Pro Daily.