How Travelers Use #Twitter [INFOGRAPHIC]

How Travelers Use Twitter [INFOGRAPHIC]

While traveling this year, did use Twitter whilst on your trip?

What about before, to help plan your vacation?

If so, you’re far from alone – about one in five use Twitter before a trip, and 39 percent do so while away.

19 percent use Twitter to share feedback about their travel experiences, and 51 percent say that Twitter content has influenced their consideration of a travel brand.

Check the visual below for more insights on how travelers use Twitter, which comes courtesy of Twitter and Millward Brown.

How Travelers Use Twitter [INFOGRAPHIC]

(Source: Twitter.)

Publish date: January 5, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT