Trump’s Twitter Spat With Vanity Fair Sparked a Huge Traffic and Subscription Bump

The most subs ever sold in a day at Condé Nast

Headshot of Sami Main

President-elect Donald Trump has inadvertently just given Condé Nast its biggest subscription day ever, all over a single tweet. 

Earlier this week, Vanity Fair writer Tina Nguyen published a scathing review of the Trump Grill restaurant in New York's Trump Tower. The President-elect was not happy and took time out of his busy transition day to complain about the magazine and editor Graydon Carter.

In his tweet Thursday morning, he claimed that the magazine was "way down," in "big trouble" and was also "dead!"

In fact, Vanity Fair told Adweek that subscriptions rung in at 100 times the amount it typically sells in a day. And what's more, Thursday marks the highest number of subscriptions sold in a single day for any Condé Nast publication. 

About 330,000 unique visitors read other Trump-related stories on Vanity Fair's Hive site, which featured a banner proclaiming to be "the magazine Trump doesn't want you to read."


That restaurant review, which smacked of Pete Wells-visits-Guy-Fieri's-establishment, received almost 1 million unique views since Trump's temper tantrum. And the magazine gained 10,000 new Twitter followers.

As of October, Vanity Fair has seen more than 14 million unique visitors, up 16 percent month over month, and is up 26.5 percent versus October 2015. Digital revenue is up 74 percent over last year, the privately held company said.

The moral of the story: A negative Trump tweet can be good for business.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
Publish date: December 16, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT