Twitter Acquires Native Advertising Company Namo Media

Beefs up MoPub reach

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Twitter has purchased native advertising firm Namo Media to beef up the company’s native advertising business.

Terms of the deal were not announced, and Namo Media’s Technology will be directly integrated into Twitter’s MoPub platform. The social network bought MoPub in September and rolled out an ad-buying platform in December that lets marketers buy native ads in apps like Tango that appear in news feeds and messages.

"At Twitter we’ll continue to work on building the best native advertising platform for app developers with the goal of continuing to improve the native ad landscape for all mobile app developers," Nano Media said in a blog post.

The Namo Media acquisition gives Twitter one more piece of ammunition in competing with Facebook head-on for brand dollars as more budgets move towards native and mobile ads.

The deal comes on the heels of a number of big agency investments into Twitter. Omnicom recently inked a $230 million deal with Twitter and the company also has a multi-million dollar deal with Starcom.

Mobile made up 80 percent of Twitter’s $226 million in first quarter advertising revenue.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.