Twitter, Commission on Presidential Debates Create Emoji

Twitter teamed up with the Commission on Presidential Debates to create a hashtag-triggered emoji for the upcoming presidential and vice presidential debates.

Twitter teamed up with the Commission on Presidential Debates to create a hashtag-triggered emoji for the upcoming presidential and vice presidential debates.

Tweets that contain the hashtags #debates or #debates2016 will feature the new emoji.

Twitter and the CPD also said Twitter will provide an analysis of recent trends in election-related discussion on the social network, and it will curate questions on announced debate topic from users for moderators to use if they so choose.

The debate schedule follows:

  • Monday, Sept. 26, first presidential debate, Hofstra University, Hempstead, N.Y.
  • Tuesday, Oct. 4, vice presidential debate, Longwood University, Farmville, Va.
  • Sunday, Oct. 9, second presidential debate, Washington University in St. Louis.
  • Wednesday, Oct. 19, third presidential debate, University of Nevada, Las Vegas.

Twitter head of news, government and election Adam Sharp told Kerry Flynn of Mashable:

It’s the moderator’s ultimate discretion, but the commission is inviting that public participation. It happened in one of the primary debates. After 50 years of people yelling at their TVs, for the time, someone got their question answered live.

The objective of the event is a public conversation … to have an exchange of ideas so having an experience where viewers are sharing that experience with people whose viewpoints that might not normally be exposed to is an enhancement in the spirit of the democracy of the event.

Readers: Will you interact on Twitter while following the debates? David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 22, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT