Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter.
Senior product manager Matt Dennebaum announced the launch of the new application in a blog post Tuesday, saying that at launch, it is only available for iOS users in the U.S.
Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers and public figures” one place to manage their Twitter interactions and track the performance of their content.
Twitter Engage surfaces the most important follows and @mentions from influencers and loyal fans, providing an effortless way to stay plugged into Twitter.
The app outlines your account performance and audience, providing a convenient and easy way to see your key Twitter stats (e.g., likes, retweets, @mentions and video views) and filter via different time periods. Go even deeper by accessing audience demographics and a real-time feed of what your fans are tweeting about now.
Twitter Engage reviews all of your videos, GIFs, images and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content.
We’re excited to get the Twitter Engage app into your hands today, but this is only the beginning. We’re already planning integrations with some of our partner brands through our Niche and Vine products.
Readers: What are your initial impressions of Twitter Engage, and how do you think it compares with Facebook Mentions?