Twitter Is Checking In to the 2018-19 NCAA Men’s Division I Basketball Championship Final Four

The social network features an exclusive livestreamed show, dedicated game pages

Wendy’s is taking care of fans with busted brackets with Wendy’s March Madness Pick ‘Em saje/iStock
Headshot of David Cohen

The 2018-19 NCAA Men’s Division I Basketball Championship tournament will come to an end with the crowning of a champion Monday night at U.S. Bank Stadium in Minneapolis, and Twitter is ready to guide fans through the Final Four.

Final Four Twitter Live will be livestreamed exclusively on Twitter via @marchmadness at 6 p.m. ET Saturday, prior to the tipoff of the first of two semifinal games, and at 9 p.m. Monday, preceding the title game.

The show will feature analyst Brendan Haywood, reporter Dana Jacobson, Bleacher Report’s Adam Lefkoe,’s Andy Katz and special guests Tiki Barber, Wes Welker, Takeo Spikes and Jason Richardson.

Twitter also created dedicated pages for the games, with Auburn University versus the University of Virginia on this page, and Texas Tech University versus Michigan State University on this page.

Thanks to the updates to Twitter’s camera, which were introduced last month, people attending the games will see camera relevant hashtags such as #TTUvsMSU, #AUBvsUVA and #FinalFour pop up so that they can easily tag their tweets, images and videos.

Wendy’s is taking care of fans with busted brackets with Wendy’s March Madness Pick ‘Em.

Finally, the social network shared some data about the four teams left standing.

The most-tweeted about Michigan State players during this year’s tournament are:

  1. Cassius Winston
  2. Kenny Goins
  3. Matt McQuaid

The most-tweeted about Texas Tech players are:

  1. Jarrett Culver
  2. Tariq Owens
  3. Davide Moretti

The most-tweeted-about Virginia players are:

  1. Kyle Guy
  2. Mamadi Diakite
  3. Ty Jerome

And the most-tweeted-about Auburn players are:

  1. Chuma Okeke
  2. Bryce Brown
  3. Jared Harper

The top tweets from Michigan state during the tournament were:

Texas Tech:


Auburn: David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 5, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT