Twitter Let Customized Hashtags and Emojis for Nascar Playoffs Drivers Out of the Garage

In-car camera feeds for all 10 races on the slate will be livestreamed

16 drivers, one cup Twitter/NASCAR

The 2018 Nascar Playoffs begin revving up Sunday with the first race, the South Point 400 at Las Vegas Motor Speedway, and Twitter unveiled customized hashtags and emojis for all 16 drivers competing for the 2018 Monster Energy Nascar Cup Series Championship.

An in-car camera feed from Sunday’s race and the rest of the events on the playoff schedule will be livestreamed on Twitter, accessible free-of-charge by logged-in and logged-out users via @Nascar.

Twitter hashtags and emojis for the 16 drivers competing for the title will be displayed on the front sides of their race cars starting with Sunday’s event, and they will be available to Twitter users until each driver is eliminated from contention. The cars of nonplayoff drivers will feature the Twitter bird and the #NascarPlayoffs hashtag.

In addition, the official Nascar Playoffs hashtag-triggered emoji can be unlocked by tweeting with #NascarPlayoffs throughout the 10-week playoff slate.

Nascar and the teams began working with Twitter last year to develop driver-specific hashtags and emojis, with the drivers themselves having input in several cases. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 12, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT