It’s Almost Opening Day for Twitter’s MLB Livestream Slate

Special emoji are also available for #CapsOn, #OpeningDay and every ball club's unique hashtag

The first pitch of the livestreaming pact Twitter inked with Major League Baseball last July will be thrown Friday night, when the World Series champion Chicago Cubs visit the Milwaukee Brewers at 8:10 p.m. ET.

The MLB livestreams will be available free-of-charge to logged-in and logged-out Twitter users worldwide, except in select international territories, via and @MLB, and they will feature simulcasts of the home club’s television broadcasts.

The remainder of the April schedule follows (all times ET):

  • Friday, April 14, 7:10 p.m.: New York Mets at Miami Marlins
  • Friday, April 21, 7:05 p.m.: Boston Red Sox at Baltimore Orioles
  • Friday, April 28, 8:15 p.m.: Cincinnati Reds at St. Louis Cardinals

T.J. Adeshola, who works on sports partnerships for the social network, announced in a blog post that special emoji are also in play for the opening week of the 2017 MLB season:

To commemorate the start of the new season, Twitter and @MLB are asking baseball fans to wear their favorite club’s cap during Opening Week. Fans can submit photos and videos and engage with each other via #CapsOn and #OpeningDay, which will unlock a special Twitter emoji throughout Opening Week.

Fans can join the conversation by tweeting to their favorite MLB teams throughout the season. Each team will also have a unique hashtag-triggered emoji all week long. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 5, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT