Twitter is planning to allow marketers to “build experiences on Twitter” the same way that a brand’s Facebook page can be far more complex than a user’s Facebook page, AdAge reports.
The new features will include e-commerce, contests and sweepstakes. No date has yet been set for when they’ll go live, but Twitter’s telling clients sometime this year.
That’s good, because the only features that currently differentiate a Twitter brand page from a regular user page are a large, customizeable header and the ability to make a certain tweet “sticky” at the top of the page.
Ad Age points out that the e-commerce feature is particularly interesting, because “Twitter co-founder and Executive Chairman Jack Dorsey is also CEO of mobile-payments company Square.”
Some companies have already begun experimenting with commerce on the site: American Express is sending offers to Twitter users who perform certain actions, like using a particular hashtag.
Brand pages are available on Twitter only to advertisers.