Twitter Shares Its Season Highlights From the Participants in Super Bowl LIV

Patrick Mahomes was the most-tweeted-about Chiefs player, while Richard Sherman topped the 49ers

Twitter's heat map displays the volume of tweets about each team on a state-by-state basis - Credit by Twitter
Headshot of David Cohen

Twitter is helping fans gear up for Super Bowl LIV by sharing data on the two teams that will face off in Sunday’s Big Game: the Kansas City Chiefs and San Francisco 49ers.

The most-tweeted-about Chiefs players this season were:

  1. Patrick Mahomes
  2. Tyrann Mathieu
  3. Tyreek Hill

And for the 49ers:

  1. Richard Sherman
  2. Jimmy Garoppolo
  3. Nick Bosa

The top-tweeted Chiefs games this season were:

  1. Jan. 19, American Football Conference Championship, Tennessee Titans at Chiefs
  2. Jan. 12, AFC Divisional round, Houston Texans at Chiefs
  3. Oct. 18, Chiefs at New England Patriots

And the 49ers’ top-tweeted games were:

  1. Jan. 19, National Football Conference Championship, Green Bay Packers at 49ers
  2. Jan. 11, NFC Divisional round, Minnesota Vikings at 49ers
  3. Dec. 29, Seattle Seahawks at 49ers

The top-tweeted moments of the season for the Chiefs were:

  1. Winning the AFC Championship
  2. Mahomes running for a touchdown at the end of the first half during the AFC Championship
  3. Mahomes completing a 60-yard touchdown pass to Sammy Watkins during the AFC Championship

The 49ers’ top-tweeted moments of this season were:

  1. Winning the NFC Championship
  2. Beating the Seahawks Dec. 29 to clinch a first-round bye
  3. Beating the Vikings Jan. 11 to advance to the NFC Championship

The most-tweeted Chiefs-related hashtags were:

  1. #chiefskingdom
  2. #chiefs
  3. #nfl

And the season’s most-tweeted 49ers hashtags were:

  1. #49ers
  2. #goniners
  3. #belegendary

The most-retweeted tweets from @Chiefs were:




The most-retweeted tweets from @49ers were:




Twitter also shared the heat map at the top of this story, displaying the volume of tweets about each team on a state-by-state basis.

On the scene, Twitter Sports is teaming up with the NFL’s The Checkdown on Radio Row, producing customized content featuring NFL players, sports media and celebrities, which will be distributed via @thecheckdown.

Twitter said its studio features a multiscreen interactive tweet wall that will display real-time data, statistics and conversations, personalized to the subject of the customized content.

The social network’s space will also provide phone chargers, Wi-Fi, snacks and an upstairs space where guests can relax.

Twitter rolled out several hashtag-triggered emojis for the Big Game, which can be activated by including #SuperBowl, #SBLIV, #NFLHonors, #GoNiners or #ChiefsKingdom in tweets.

Finally, the winning team will take home not only the Vince Lombardi Trophy, but also the Twitter Emoji Trophy, giving it a special hashtag-triggered emoji that will remain active until the winner of Super Bowl LV is crowned.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 28, 2020 https://stage.adweek.com/digital/twitter-shares-its-season-highlights-from-the-participants-in-super-bowl-liv/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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