Twitter Soon To Launch Free “Twitter Web Analytics” For All Publishers

Website owners, rejoice: Twitter is taking the lid off of a powerful new suite of tools for you to measure how much traffic it sends to your site.

As they explain on their developer blog, Twitter Web Analytics will help website owners “understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.”

The blog goes on to explain that the new analytics package was driven in part by the acquisition of social media analytics company BackType back in July, and it will offer website owners the following insight:

  • Understand how much your website content is being shared across the Twitter network
  • See the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

Announced at TechCrunch Disrupt today, Twitter Web Analytics will remain in private beta for the time being, but will be launched to the public soon.

Here’s how the new analytics service will work, according to TechCrunch:

“When you log in to your designated account, you’ll see a number of metrics including how many Tweets (this includes Tweets of all kinds), across the network include links to your publisher site as well as the number of clicks. You’ll also be able to see the weekly, daily and monthly number of clicks from any Tweet sent from the site via a Tweet button. Underwood tells us this is clean data, which has filtered any bots or spam from Tweets.

Twitter will also show you all the Tweets that were sent from the Tweet button on your site, as well as any Tweet that was sent with an inbound link to your site. From the analytics platform you can retweet these Tweets as well as respond to these users.”

You will also be able to sort links by the most tweeted or clicked each day, week, or month.

And as the cherry on top, this will all be free for publishers, once it’s released to the public.

Prior to this announcement, Twitter only offered analytics services to its paying customers – that is, those brands who have purchased a Promoted Trend, Tweet or Account.

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