What Does Twitter Have In Store for Super Bowl LII?

Emojis, custom hearts for Periscope and a full slate of livestreams

Twitter and the NFL teamed up on special hashtag-triggered emojis Twitter

While advertisers are gearing up for Super Bowl LII with Twitter’s #BrandBowl on their minds, the social network has some features in store for fans, as well.

Twitter and the National Football League teamed up on special Super Bowl emojis for the game itself and the two participating teams—the New England Patriots and Philadelphia Eagles—triggered by the following hashtags: #SuperBowl, #SB52, #SBLII, #GoPats, #NotDone, #Eagles and #FlyEaglesFly.

Those hashtags will also trigger custom hearts on Periscope, Twitter’s livestreaming application.

Twitter will set up shop on Radio Row at the Mall of America in host city Minneapolis, where it will shoot short-form videos and create custom content with NFL players and legends, as well as other celebrities.

The Super Bowl week schedule for #NFLBlitz—a 30-minute livestreamed show produced by NFL Media, which debuted last August—follows (all times ET):

  • Wednesday, Jan. 31, 7 p.m., from Radio Row
  • Thursday, Feb. 1, 7 p.m., from Radio Row
  • Friday, Feb. 2, 7 p.m., from Radio Row
  • Saturday, Feb. 3, 4:30 p.m., from the NFL Honors Red Carpet
  • Sunday, Feb. 4, 1:30 p.m., from U.S. Bank Stadium

NFL Network’s Marc Istook and Erin Coscarelli will host #NFLBlitz, which is available via nfl.twitter.com or @NFL.

ESPN will get into the livestreaming game, as well, with Double Coverage, featuring Katie Nolan and Mike Golic Jr.

Double Coverage can be found at live.twitter.com/ESPN or @ESPN at 4 p.m. ET Wednesday, Thursday and Friday.

And the Patriots are bringing their fans who couldn’t make the trip to Minneapolis closer to the action with Not Done Network, a 24-hour live videostream from the Mall of America, hosted by Molly McGrath and Jay Crawford.

Not Done Network—available via live.twitter.com/notdone or @Patriots—will wrap up with a live production of flagship show Patriots All Access Saturday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 1, 2018 https://stage.adweek.com/digital/twitter-super-bowl-lii-emoji-livestreams/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT