UCLA’s Hammer Museum Launches Art Prize; Visitors Will Select $100K Winner

The Hammer Museum (of art), which is not to be confused with the Hammer Museum (of hammers), is introducing an $100,000 award as part of its “Made in L.A. 2012” biennial, opening June 2 across three venues: the Hammer, LAXART, and the Department of Cultural Affairs’ Los Angeles Municipal Art Gallery at Barnsdall Park. Funded by art-loving philanthropists Jarl and Pamela Mohn, the Mohn Prize will be awarded to one of the 60 artists from the exhibition and will be accompanied by the publication of a book on the winner’s work. The twist? A jury including MoMA’s Doryun Chong and Rita Gonzalez of LACMA will select the five finalists, but after that, it’s up to the people. The winner will be chosen by visitors to the exhibition through online voting. Would-be voters can register during their visit (photo ID will be required, so there’s no monkey business) before declaring their top pick using a highly secure digital platform.

Publish date: March 16, 2012 https://stage.adweek.com/digital/uclas-hammer-museum-launches-art-prize-visitors-will-select-100k-winner/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT