REVEALED: The UK’s 100 Most Influential Twitter Users [REPORT]

The Independent has updated its Twitter 100 list, which looks at the UK’s most influential tweeters.

This year, tycoon and entrepreneur Richard Branson took the top spot, ahead of Sarah Brown (wife of former Prime Minister Gordon Brown) and (somewhat surprisingly) comedian Alan Carr.

The list was compiled using PeerIndex, judging the authority, audience and activity of the UK’s prominent Twitter users. Additional help from a five-person panel of experts, which included Azeem Azhar, founder of PeerIndex; Elizabeth Varley, CEO of TechHub; Ian Burrell, media editor of The Independent; Rhodri Marsden, Independent technology columnist; and Jack Riley, head of digital audience and content development for The Independent, i, and the Evening Standard.

The panel said that Branson’s “warm, blokeish, man-of-the-people persona that has served him so well in the past has clearly struck a chord on Twitter” and that Carr was now a “genuine Twitter star” (whatever that means).

Comedians, who often excel on Twitter, which is a natural platform to test new material, dominated the list, with Ricky Gervais, Rob Brydon and Eddie Izzard joining Carr in the top ten, and fellow comics James Corden, Stephen Fry, Jimmy Carr, Leigh Francis, Dara O’Briain, David Mitchell and Simon Pegg rounding out the top twenty (listed below with ties).

1 (1). Richard Branson
2 (2=). Sarah Brown
3 (2=). Alan Carr
4 (4=)  Ricky Gervais
5 (4=) Rob Brydon
6 (4=) Chris Moyles
7 (4=)  Jamie Oliver
8 (8=)  Eddie Izzard
9 (9)  Derren Brown
10. (10=) Jack Wilshire
11. (10=) James Corden
12. (10=) Stephen Fry
13. Lord Sugar
14. (14=) Jimmy Carr
15. (14=) Rio Ferdinand
16. Leigh Francis
17. Dara O’Briain
18. (18=) David Mitchell
19. (18=) Simon Pegg
20. Olly Murs

For the full list of the top 100 British tweeters, visit the Independent.

(Source and image credit: The Independent.)

Publish date: March 1, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT