Unmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show

The Los Angeles Lakers dominated Facebook, Twitter and Instagram from Oct. 1 through 15

Unmetric examined its cross-channel reports for all 30 NBA teams from Oct. 1 through 15 - Credit by Unmetric
Headshot of David Cohen

The Los Angeles Lakers dominated social marketing firm Unmetric’s analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15.

The NBA 2018-19 regular season tips off Tuesday night.

The Lakers led Facebook and Twitter in audience size; posted the highest growth on Instagram; led Facebook and Instagram in engagement; and topped likes and comments on Facebook and Twitter.

Unmetric examined its cross-channel reports for all 30 NBA teams from Oct. 1 through 15, and it also found that:

  • The defending champion Golden State Warriors had the largest audience size on Instagram.
  • The Houston Rockets posted the highest growth on Facebook, while the Orlando Magic did so on Twitter.
  • The Boston Celtics took Twitter’s engagement crown.
  • The Warriors led NBA teams in Facebook posts, while the most prolific tweeting and Instagramming club from Oct. 1 through 15 was the Washington Wizards.
  • The Warriors topped Instagram in likes and comments.

Most engaging Facebook posts, Oct. 1 through 15
Unmetric

Most engaging tweets, Oct. 1 through 15
Unmetric

Most engaging Instagram posts, Oct. 1 through 15
Unmetric


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 16, 2018 https://stage.adweek.com/digital/unmetric-the-run-up-to-the-2018-19-nba-regular-season-was-the-lake-show/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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